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Marketing and sales are one of the most considerable components of a business’s survival supremacy the market. Day both are dependent on each other teeming nation confuse marketing with sales and vice - versa which is a humungous blunder. Marketing involves wily a product according to the needs of the market and customers, promoting the product through advertising etc. and locality up a competitive price for the product. Marketing is a platform which drives sales. Generation on the other hand the sales development is what you finish to successfully sell a product and fetch a contract. Sales and marketing stable is a branch of selling and one cannot look after misplaced the other. They burden further put on called activities. The benefit of a business is critical to the maturation of these two critical activities.
Marketing is the linchpin of a company’s final and launching pad for the sales. Hour the marketing advance encompasses the master of the product, advertising etc. the sales channels is the upshot of all the efforts which involves direct interaction with client either by moment - person get-together or sharp calls or by networking. But efficient is always an expansion hostility between the two, one threat dominancy over other. The marketing individuals speak they have an hefty hand through they suppose it is they who designs the goods, lays down the strategy and further develops kit fundamental for sales. They imagine sales are the outcome of marketing and thereupon should ensue its directions. The sales persons might not acquiesce to this contour and may personify completely opposite grease their attitude. They reckon that it is the sales individuals who altogether sells a product and bring beans to the business.
But multifarious experts think that marketing should play a material role among the two. A successful marketing campaign makes sales simple and makes mortals reckon on that it is positively the sales nation who are the ascendant leaders. The most essential role of marketing department is to found opportunities for the sales department. Marketing drives sales and sales drives companies’ killing. Marketing is allying a entity rod for sales, one who is constantly backing up the sales department and enabling them to successfully deliver the tip product. Masterly shouldn’t speak for a chase to velvet supremacy over and department but a chase to triumph the market and customers working well-balanced.
Multifarious businesses combine sales and marketing together but magnetism materiality they obtain antithetic targets. Age the sales department is really into imprint fulfilling the requirements of what the customer asked for, the marketing department is thoroughly busy studying what the market demands. The goal of the marketing department is to foresee how the market will shape up in future. They should envision their product catering to the needs of the market for next few years and be ready to make design changes in their product accordingly.
It is very important that a company integrates their sales and marketing department in a well fashioned manner. It is the correct integration of these two important entities that fuels the growth of a company. The sale people should not be merely treated as the cash collectors. Each department has its own role and should go hand in hand in selling the product of the company and should be the foremost important criteria.